Do you speak your customer’s language?
You started your business with a vision for making a difference. It wasn’t your plan to become a salesperson too.
But selling doesn’t have to feel aggressive or sleazy. How do you reach the people who need you without feeling pushy? You offer to meet your customer’s needs!
People are motivated to buy to meet one or more of four basic human needs.
Once you understand which of these four human needs your business provides for, it becomes much easier to define your customer care promise. You can craft your brand message to let your customers know you’re there to help soothe their concerns.
How do you know which need you’re serving? It’s mapped in your fingerprints!
Hi, I’m Leslie
For three decades I’ve been helping people reach their greatest potential by analyzing their fingerprints. Using that same method of fingerprint mapping I created my Brand FingerprintTM Blueprint so I could help entrepreneurs like you stop playing small, step into your brilliance, and build the business of your dreams.
You’ll Learn
What motivates your customer to buy
How to ID your Customer Care Genius by looking at your own fingerprints
How your innate Customer Care Genius solves your customer’s problem
Brand Words that attract your ideal customer without a hard sell
How to use those Brand Words to convert your readers to lifelong fans