BlOG
Are you hiding the real you?
Are there parts of you that you feel don’t belong in a professional setting? Are you hiding the real you? True confession time. I’m guilty of not following my own advice. For the longest time I believed I couldn’t bring my woo side to business. I convinced myself no...
Hi, I’m Leslie.
I created Brand Fingerprint™ so I could help business owners like you stop playing small, step into your brilliance, and build the business of your dreams.
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Are Your Stories Keeping You Small?
Your life is made up of thousands of stories. Snapshots in time when you went somewhere new, met someone important, fell in love, broke up, uncovered a secret, lost something, found something, made a decision, decided not to decide. Your identity is embedded...
Connections
Storytelling is a shared experience. It requires both a teller and a listener. It creates connections. Even in the most unlikely places. Yesterday I stopped into my neighborhood burger joint to grab a takeout lunch. I paid with a hundred dollar bill. The gentleman who...
Needs
We all have needs. As entrepreneurs we may have different needs. Sometimes they’re surprisingly similar to our personal ones. For instance, if you have time management issues in your personal life, they might show up in your work life as well.It’s also not uncommon...
Doer or Dreamer?
Are you a doer or a dreamer? In my last two posts I introduced Motivational Theory. More specifically the theory of 4 motivations modeled after Abraham Maslow’s Hierarchy of Needs. Motivational Theory addresses what people need and how that motivates them to take...
Why People Buy
You may have heard the saying, “Everybody loves to buy, but no one wants to be sold to.” In fact sales has such a bad rap that it’s hard to hear the word salesman without your brain automatically inserting a word like pushy or slimy in front of it. Whether you like it...
Stories Have Power
There are stories, and then there are stories that captivate. Some stories are so engaging that we lose all sense of time and place. We become one with the story. There’s a name for this phenomenon. It’s called “narrative transportation.” Have you ever...
Stories Sell
In his bestselling book To Sell Is Human, Daniel H. Pink redefines selling as “the ability to move others to exchange what they have for what we have…” Synonyms for the act of moving another include arouse, stir, spark, awaken, impassion and inspire. ...
Statement vs Story
Yesterday I posted a quote about the importance of having a mission. Today I’m going to talk about mission statements. The purpose of a mission statement is to describe an organization’s purpose. It’s about your why. Mission statements came into being to...
Your Mission, Should You Choose To Accept It…
Entrepreneurs, many of us started our businesses because we felt called to do something, or do something better or differently. Your mission will likely grow and evolve along with your business. To me, it's the inspiration to keep going when things get tough. And...
Brand Benefits
You may have heard it said that perception is everything. When you’re in business, how you are perceived is crucial. It can spell the difference between failure and success.Branding is about communicating your purpose, vision and values in order to create a...