Were you one of those kids that always asked “Why?” Studies show that asking why is a sign of curiosity. Asking why helps move us from a place of not knowing to a place of knowing.
Earlier this week I wrote that your brand should tell the story of why. Why does your business exist? Why do you do what you do?
Sadly most of us grew up and stopped asking why. Instead we began making assumptions. If you’re making assumptions about why your customers buy what you offer, you could be missing the target with your marketing efforts.
Author Simon Sinek tells us, “People don’t buy what you do; they buy why you do it.” Think of it as your Brand Purpose.
What’s Your Why?
To get a clear understanding of your Brand Purpose, ask yourself what moved you to become an entrepreneur in the first place.
Was there something that pissed you off or broke your heart? Some change you wanted to affect? Or maybe there was something you felt so passionate about you couldn’t not do it?
This is what you need to communicate with your brand. Being clear with your why helps you attract the right customer for the problem that you solve. Being clear with your why can help inspire those customers to become loyal fans of your business.
So tell me, were you that kid who always asked why?
P.S. When you’re ready to communicate your why I can help. My Brand Fingerprint System™ provides the blueprint for how to illuminate your superpowers while avoiding potential pitfalls and connecting with customers in an authentic, non-salesy way.
Message me to set up a 30 minute call to learn more about my Brand Fingerprint System™ and how it can help you have the business of your dreams.
Or go to brandfingerprintlab.com to download my guide to identifying the innate customer care genius etched into your fingerprints.
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